Adarshi

Adarshi isn’t just a name—it’s a feeling woven into every saree we create.
Derived from the Sanskrit words ‘Adarshi’ (clothing) and ‘Anand’ (joy), Adarshi embodies the pure delight of draping tradition, celebrating heritage, and embracing timeless elegance.

Founded in 2017 in the heart of Surat’s vibrant Vankar Textile Market, Adarshi began as a modest 160 sq. ft. shop. It was the vision of brothers Jigar Viradiya and Ravi Viradiya, who combined Jigar’s sharp business acumen with Ravi’s four years of luxury garment experience. This unique synergy laid the foundation for a brand that would soon transform the ethnicwear landscape.

Today, Adarshi stands tall as a 35,000 sq. ft. fashion hub, symbolizing our remarkable journey from a small shop to a leading name in the saree industry. Our growth reflects our unwavering commitment to quality, creativity, and customer delight—offering designs that honor tradition while embracing modern elegance.